Customers remember an experience many times better than what they read on social media, a blog, newsletter or webpages.
In the battle for attention from consumers and businesses, more and more organizations are choosing non-traditional means of communication. Event marketing is one such non-traditional means.
Event marketing is about the event serving as a marketing tool to promote a particular product or service. Whereas in the past an event was organized because of the activity itself, in event marketing the event is sought to fit the marketing of a particular product or service.
Event marketing is based on a strategy that ensures that potential customers come to you. Mainly because of the meaningful and useful information that you provide. In other words, you share your knowledge, skills and strength with your target group. An event offers the perfect stage for exhibiting your expertise to your target group.
This is of course all very well but what do you gain from it?
Research has shown that people who visit your event are more likely to purchase your product or service. An event beats the traditional media and the chance of direct leads is many times bigger. Experience in combination with networking and relevance is the way to go.
Curious about what you can achieve with event marketing? Feel free to contact us, we like to think along with you!
