Finding the perfect event location can be an exciting moment in the preparation of your event, but then comes the contract. How do you deal with this and what exactly should you pay attention to? Anne Otten, Managing Director of In-Act Marketing & Organization, emphasizes the importance of planning ahead. This means you need to consider different scenarios and evaluate their potential impact on the contract.
This week we executed a virtual international conference for the Asian market. It feels like we have been doing this for years and this is our normal. Nevertheless, if all goes well, we will be shaken up again very soon. You can hear the excitement already buzzing in the sky.
What a year, we have learned so much!! We kicked off with a great event in Ghana in February and after that Covid-19 took over the world and everything went quiet. Like everyone else, we started postponing our conferences and events for a couple of months but at the end of the spring season we realized that this might take a bit longer.
With the current state of the world, many event planners are breaking their heads over how to organize the event according to the current (and ever-changing) regulations. Are you also looking for tips & tricks? Read below to find out which action items you shouldn't overlook and how you can creatively and safely provide professional solutions to organize a successful event. Contract managementThis may not be the first topic you can think of, but it's definitely one you shouldn't skip. It's important to be clear about exactly when you can cancel something at no cost. Make sure you keep a close eye on these dates and read up on any force majeure. Is there no force majeure in the contracts? Make sure these are added and that a Covid-19 clause is included. This will ensure that you don't get sky-high bills afterwards from, say, the AV company or the restaurant you...
Calling all day via Zoom, Microsoft Teams, JoinMe, Google Hangout and Facetime is pretty nice, but we are all now experiencing how great and important live meetings really are. Who wouldn't love to go out and do something fun with their friends right now? The love for live has to be put on hold temporarily, but this does not mean that our love has cooled. We continue to connect, even digitally and despite our remote relationship, we are still there for you. Stay healthy!
The contacts and ideas that the participant gains during the event determine the success of the event in the eyes of the participant. Not to mention whether the event is worth repeating! When people are actively involved in an event they learn more and have more contact with fellow attendees. The trick is to turn the attendees at an event into actual participants that you effectively connect with their peers, preferably at a higher level than at a regular event. Below are 5 simple and effective tips to increase active participation in your event. 1 A good badge! Something as simple as a badge can ensure that two individual participants find each other at your event and can do something for each other. Use a large clear badge and reserve some space where the participant can indicate his or her area of interest. This can be done, for example, by describing areas of interest...
Customers remember an experience many times better than what they read on social media, a blog, newsletter or webpages. In the battle for attention from consumers and businesses, more and more organizations are choosing non-traditional means of communication. Event marketing is one such non-traditional means. Event marketing is about the event serving as a marketing tool to promote a particular product or service. Whereas in the past an event was organized because of the activity itself, in event marketing the event is sought to fit the marketing of a particular product or service. Event marketing is based on a strategy that ensures that potential customers come to you. Mainly because of the meaningful and useful information that you provide. In other words, you share your knowledge, skills and strength with your target group. An event offers the perfect stage for exhibiting your expertise to your target group. This is of course all very well...
